Chisel a Bronze Bust VR
Football fans reach out and touch with their own two hands in a controller-free VR gaming experience.
Client
Partners
- Saatchi & Saatchi Los Angeles
- 3D
- character animation
- design
- gaming
- unity
- vr
Project Overview
The Brief
Toyota and Yahoo! wanted to ramp up the Fantasy Football Hall of Fame at Levi's Stadium, home of the San Francisco 49ers, exposing fans to a cutting edge VR experience at each game.
Even in the heart of Silicon Valley, few consumers have had the opportunity to put on a VR headset first-hand -- until now. We used it to wow fans with the spectacle of our virtual Hall of Fantasy Football, then went further with an interactive game to show just what it takes to be Hall of Famous.
Our Approach
Living at an existing installation alongside interactive touchscreens and our Kinect-powered "Throw A Fantasy Football" game meant the Toyota Hall of Fame's foray into VR couldn't be a passive viewing experience.
We embedded Oculus Rift headsets with Leap Motion VR, allowing anyone to reach into virtual reality with their bare hands. The Leap Motion uses infrared sensors to track user's hands and fingers on the fly, which meant we could challenge users to create their very own bronze Hall of Fame busts, just like the real fantasy players who have been inducted before them, by picking up a smorgasbord of virtual hammers and tools to start swinging away.
Technology
The experience is powered by the Unity engine for powerful real-time 3D rendering and gameplay. Leap Motion VR's Orion SDK was paired with our custom gesture recognition to guide users through the less familiar, but highly intuitive process of interacting directly with their own two hands. With this after-market extension to the Oculus Rift, we were able to peel back another hurdle to VR immersion and show fans a glimmer of where the technology is headed.
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