Media Temple Website Refresh
Reinvigorating the premium web hosting company that powers the world's creatives, and takes care of its customers like no one else.
Client
- strategy
- ux design
- ui design
- front end development
- back end development
- custom cms
- responsive layout
Project Overview
The Brief
Media Temple's pedigree goes back to the early days of the web, when the iconic (mt) logo was a badge of honor on influential websites that were pushing the limits of digital design.
In the 20 years since, the GoDaddy-owned company has powered some of the largest, most creative brands in the world. As longtime fans of (mt), we were eager to remind customers of its story, its creative roots, and return the energy that brought Media Temple its original renown, leading a complete refresh of the face of the company: mediatemple.net
Our Approach
Our team jumped in with a full audit of the existing website, breaking down the entire sitemap, evaluating product pages, and identifying the strengths and weaknesses of the current conversion funnel.
We developed a refreshed brand look and feel and applied a new methodology to the structure and content of the site's offerings. This cast a fresh focus on Media Temple's cloud-based products, and highlighted a rededication to the boutique, customer-first service approach that has always defined the web host, but not always been communicated. The new site would be a rallying cry for the (mt) team, its loyal customers, and the creators who we hoped would join them.
For creatives, by creatives.
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