Crave-Thru
We turned a regular family home into a functioning drive-thru for Tyson’s new frozen chicken sandwich.
Client
Partners
- GSD&M
- Experiential
- Fabrication
- Content
- Live Action
- Direction
- Food
Project Overview
The Brief
To promote Tyson’s new QSR style chicken sandwich that anyone can grab out of the frozen food aisle at the grocery store and make at home in a matter of minutes — we brought the fast food experience home — literally.
Creating a fast food popup
We created a visually striking footprint with fabricated signage and found the perfect home, complete with u-shaped driveway to serve as our location for a one-day drive-thru location popup to serve up hot and tasty Tyson Chicken Sandwiches.
Complete with a 20-foot sign, electronic orderboard and custom packaging from bags, to food wrappers, and more, we launched a wild activation to spread the word. With our charismatic talent, we took orders on demand and captured the action with everything from hidden cameras and bite-reviews to soaring drone footage and beauty shots.
Setting Up A Drive Thru
We meticulously planned the customer journey from line up to ordering and food pickup to ensure a smooth experience. With expert food stylists and kitchen staff we kept things efficient while the control room buzzed with activity across hidden cameras, hand-held and even a drone to cover the action.
Hot Chicken Sandos
As the Tyson brand’s first experiential activation, not only did we help drive social engagement, but we leveraged the opportunity to create an enormous amount of content to enhance the launch of the all-new product offering.
Wildlife served hundreds of Tyson chicken sandwiches to hungry guests, foodies & social media personalities, and had a great time interacting, improvising, and capturing reactions of visitors with our charismatic host.
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