DoorDash All The Ads
The chance to win every item advertised during the Super Bowl - if you can decipher an insanely long promo code and enter it on our website before time ran out.
Project Overview
The Brief
Wieden+Kennedy and DoorDash were planning one of the wildest giveaways in Super Bowl history and needed a digital partner who could create a website worthy of such a campaign as well as engineer a back-end secure enough for millions of submissions.
The Big Moment
The commercial aired late in the 4th quarter, as DoorDash revealed the much-hyped promo code sending the Internet into a frenzy.
Engineering For Greatness
Before a single line of code was written, we knew that this campaign would live or die based on one thing: the ability to scale up to the massive traffic spike during the Super Bowl.
We built a complex back-end system, volume testing for millions upon millions of concurrent users per second, in order to assure that the site's state would switch live exactly in sync when the broadcast spot aired, as well as withstand the onslaught of the millions of fans around the country entering the promo code, all at once.
Entry Analysis
Each submission was analyzed for accuracy, encouraging folks to keep trying (or give up but leave with a fun image to share!) It didn't take long for TikTok and Reddit to go wild trying to crack the code - the memes were endless and the chaos was a delight to watch. We saw record-breaking engagement and a staggering amount of submissions in a matter of hours.
- Total Impressions0b
- Code Submissions0m
- Items For 1 Lucky Winner0
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