NERF N Series GAME_ON
A culture-first reset launches NERF to a digital generation with the all-new N Series.
Project Overview
The Brief
Develop high-impact launch content introducing the N Series and N1 dart, while affirming NERF's dominance in the blaster space.
Lay the foundation for NERF's repositioning with Gen A in the digital 3.0 era, meeting kids on their turf.
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Our Approach
Our campaign platform blends the aesthetic and visual language of gaming with real world NERF action, meeting Gen Alpha where they spend their playtime.
A new visual language brings a renewed energy and edge to the NERF product line, starting with the launch of the all-new N Series.
This extended across design toolkits, influencer guidelines, merchandising applications as well as a series of motion graphics teaser assets in addition to key live action content supporting national media.
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NERF is gaming IRL. So keep gaming, even when the screens are off.
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