Stumble Guys x Mr. Beast
The world's biggest YouTuber makes a splash with a Stumble Guys integration and dozens of TikToks.
Project Overview
The Brief
Scopely and Stumble Guys needed a fresh way for their millions of players to meet MrBeast's millions of followers when the two teamed up for new Beast-themed levels and characters.
Wildlife stepped in to provide creative guidance, concepting a laundry list of ideas and handling production, with founder and ECD Scott Friedman directing the social campaign from MrBeast Studios in North Carolina.
Results
Multiple-millions of views across YouTube and TikTok has catapulted Stumble Guys to top of the mobile game charts.
Between driving new downloads and the heavy engagement with the MrBeast in-game content, we helped cement the campaign as one of the more successful celebrity collaborations in gaming history.
- Total Video Views0m
- Total Downloads Driven0.5m+
- Engagements 0k
Up Next
