Sleeping Around with Dr. Chris Winter
Cross-country docu-series explores sleep in the most unusual places.
Project Overview
The Brief
How does one of the world's leading sleep experts better understand the extremes of the sleeping experience?
By taking part in the bleeding edge of sleep, of course. Our job was to plan a road trip for Dr. Chris Winter that would take him from extreme sleep experience to extreme sleep experience over the course of a week, talking candidly with a number of different professionals as to how they catch Zzz's in unrelenting environments, day after day.
Our Approach
With very little time and a number of stops, we had to adjust our thinking: How do we put Dr. Winter in precarious sleeping situations around the Southwest United States and maintain that road trip feel?
Along with sleep expert Dr. Chris Winter we set out on a series of multi-night adventures with a fluid format. From a classic rock n’ roll tour bus experience with Shakey Graves in New Mexico, Arizona and LA to an overnight shift with the Fort Worth Fire Department and eventually sleeping suspended from the side of a mountain with rock climber Sasha Digulian high above Colorado. Our nimble approach and pro-active creative yielded compelling, authentic content to propel the brand to the next level.
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