Throw a Fantasy Football
Step up, take aim and get ready to show off your quarterback skills tossing fantasy footballs every Sunday at Levi's Stadium.
Client
Partners
- Saatchi & Saatchi Los Angeles
- gaming
- unity
- 3d
- ux design
- ui design
- character animation
Project Overview
The Brief
When Toyota was looking to elevate their Yahoo! Fantasy Football Hall of Fame footprint at Levi's Stadium, we put our heads together with Saatchi & Saatchi LA to develop a gesture-based gaming experience that would rival the excitement on the field and the technology delivered to each seat.
We let fans step up to the booth and toss "fantasy" (invisible) footballs at on-screen targets using an Xbox Kinect sensor to track throwing motions and body movement in an arcade-worthy package.
Our Approach
Football fans love to play Monday morning quarterback, but we thought we'd let them try it out on Sunday afternoons as well.
Throw A Fantasy Football gives fans :60 seconds to show their stuff, throwing at a slew of increasingly challenging targets in pursuit of a top score. The game's all-time leaderboard drives repeat plays throughout the season, while hidden easter egg targets and hot streak rocket footballs round out a classic arcade game experience.
Built to Last
Each Throw A Fantasy Football game lasts :60, but brand engagement goes beyond this. After the game, fans can add their initials and score to the all-time leaderboard, then enter their phone number to receive an automatically generated highlight reel GIF of their triumphs.
By the time players have returned to their seats, an MMS message is waiting on their device featuring instant replay of their greatest moments. In-stadium video capture is automatically intercut with game footage in a shareable digital keepsake texted directly to the phone.
Meanwhile, more groups of families and friends gather around, everyone battling for the top score and bragging rights for the day.
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